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Our History
Wiggle.n.Giggle was born in September
2007 when owner and business executive mom, Myla Rosales, was inspired by her two children who would often play dress-up at
home and when attending parties. Her 6-year old son loves to wear police and military costumes. While her 3-year old commercial
model daughter loves to wear princess and superhero costumes. This inspired her to come up with a new concept that can add
spice to her son's upcoming 7th birthday party. The new dress-up party concept was meant to veer away from the typically boring
party game and entertainment often seen and available. The concept of dressing-up the kids will help them understand and appreciate
the party theme more. This is also an effective way to increase participation and enjoyment during games and activities. It's
an entertainment and party favor in one. Most of all, it is very affordable and reusable for other parties, school programs,
Halloween, and other activities.
Beginning with a small company loan and a network of at least 30 sewers, patterns-makers
and embroiderers, the Rosales' started Wiggle.n.Giggle, whose name is inspired by the happy and lively character of the Rosales
children. The Rosales' began to work on a few designs to share with family and friends and launched a website on September
7, 2007. Within weeks, there were several inquiries and orders for costumes. On September 29, 2007, Wiggle.n.Giggle successfully
held its 1st children's party in Shangrila Hotel Makati.
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